Aprajita's Portfolio

Hi, I'm Aprajita Ranjan

Designing where brand meets product.

Visual systems that feel human, scale with teams, and hold up under pressure.

Brand Identity • Product & UI Design • Design Systems

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Meet the Designer

I'm a designer with 9+ years of experience working across brand identity, product UI, and design systems. I bridge the gap between how a brand looks and how a product works — building visual foundations that teams can actually scale.

I've designed for enterprise SaaS, early-stage startups, and nonprofits. The through-line is always the same: translate complexity into something clear, credible, and human.

More about me

I’m a Brand & Marketing Designer with 9+ years of experience crafting visual stories that connect and convert. I design marketing assets that blend strategy with style — from campaigns and websites to motion graphics and illustration libraries.

With a UX-aware approach and a collaborative mindset, I love building consistent, high-impact brand experiences.

Design experiences clients love

From concept to execution, bringing your vision to life

From concept to execution, bringing your vision to life

Bastiaan de Goei
Director of Vertical, Product & Growth Marketing, Instabase
Appy was in my team when we developed a PLG motion at IB from scratch, rapidly building SEO, AB iteration, and social media. Appy helped with all of that from a design perspective, helping scale and accelerate all our initiatives. She is smart, comes with a perspective, and is highly reliable.
Aditi Subbarao
Strategic Partnerships Lead, Instabase
I've worked with Aprajita on several high-priority presentation decks at Instabase and she's been amazing to collaborate with. She has great eye for design, understands content quickly, and can accurately distill the most important message in the most visually impactful way.

Bastiaan de Goei
Director of Vertical, Product & Growth Marketing, Instabase
Appy was in my team when we developed a PLG motion at IB from scratch, rapidly building SEO, AB iteration, and social media. Appy helped with all of that from a design perspective, helping scale and accelerate all our initiatives. She is smart, comes with a perspective, and is highly reliable.
Aditi Subbarao
Strategic Partnerships Lead, Instabase
I've worked with Aprajita on several high-priority presentation decks at Instabase and she's been amazing to collaborate with. She has great eye for design, understands content quickly, and can accurately distill the most important message in the most visually impactful way.

Bastiaan de Goei
Director of Vertical, Product & Growth Marketing, Instabase
Appy was in my team when we developed a PLG motion at IB from scratch, rapidly building SEO, AB iteration, and social media. Appy helped with all of that from a design perspective, helping scale and accelerate all our initiatives. She is smart, comes with a perspective, and is highly reliable.
Aditi Subbarao
Strategic Partnerships Lead, Instabase
I've worked with Aprajita on several high-priority presentation decks at Instabase and she's been amazing to collaborate with. She has great eye for design, understands content quickly, and can accurately distill the most important message in the most visually impactful way.

Bastiaan de Goei
Director of Vertical, Product & Growth Marketing, Instabase
Appy was in my team when we developed a PLG motion at IB from scratch, rapidly building SEO, AB iteration, and social media. Appy helped with all of that from a design perspective, helping scale and accelerate all our initiatives. She is smart, comes with a perspective, and is highly reliable.
Aditi Subbarao
Strategic Partnerships Lead, Instabase
I've worked with Aprajita on several high-priority presentation decks at Instabase and she's been amazing to collaborate with. She has great eye for design, understands content quickly, and can accurately distill the most important message in the most visually impactful way.