About Me
Brand and systems designer with 9+ years working across enterprise product, marketing, and everything in between.
I started in finance and consulting before moving into design — which means I'm as comfortable in a strategic brief as I am in Figma. For the past several years I've been embedded at Instabase, owning the full design output: brand guidelines, website management, digital banners, campaign assets, technical diagrams, presentation decks, and experiential design. Content would come in; everything else — layout, hierarchy, imagery, copy placement — was on me.
I hold an MBA from IIM Udaipur — which means before I open Figma, I ask questions. I want to understand the why behind a brief before I touch the how.
I started in finance and consulting before moving into design — which means I'm as comfortable in a strategic brief as I am in Figma. For the past several years I've been embedded at Instabase, owning the full design output: brand guidelines, website management, digital banners, campaign assets, technical diagrams, presentation decks, and experiential design. Content would come in; everything else — layout, hierarchy, imagery, copy placement — was on me.
I hold an MBA from IIM Udaipur — which means before I open Figma, I ask questions. I want to understand the why behind a brief before I touch the how.
Outside of Design
Outside of client work, I draw. I've illustrated everything from photo-realistic product studies in Illustrator to character libraries and paper-cut scenes — just because I wanted to see if I could.
I'm a mom to two kids, a chronic learner, and someone who genuinely can't sit still unless there's a creative problem to solve.
Outside of client work, I draw. I've illustrated everything from photo-realistic product studies in Illustrator to character libraries and paper-cut scenes — just because I wanted to see if I could.
I'm a mom to two kids, a chronic learner, and someone who genuinely can't sit still unless there's a creative problem to solve.
