Pioneering Digital Transformation

Tradeshow Branding

Luminous Horizon Rebranding was designed to reinvent the visual identity and digital presence of a progressive digital media agency. Our comprehensive approach integrated modern design trends with a deep understanding of market evolution, ensuring the brand resonated with both long-standing and emerging audiences. This project set the stage for a refreshed corporate narrative that bridged traditional values with contemporary aesthetics.

Client

Pulse Digital Media

Date

March 2023 - March 2024

Industry

Digital Media & Entertainment

Scope of work

Product Design

No-Code

Overview

Problem

In this phase, we conducted extensive market research, trend analysis, and customer engagement studies to pinpoint key opportunities for brand enhancement. Our iterative design process involved multiple brainstorming sessions, prototyping, and client workshops, ensuring every element of the rebranding was aligned with strategic objectives. The collaborative efforts resulted in a cohesive visual narrative that balanced creativity with functionality.

Challange

The revitalized brand identity led to a significant uplift in online engagement and customer acquisition, confirming the project's strategic success. The new design elements and refreshed messaging not only strengthened market positioning but also fostered renewed enthusiasm among stakeholders and clients alike.

Solution

A Versatile Visual Language

We designed the characters and elements using simple shapes, blending perspectives with subtle metaphors to create visual interest, spark imagination, and evoke emotions. The library now includes over 250 scenery elements, allowing us to build dynamic scenes and easily adjust them as needed.

Creating custom illustrations has given Instabase a unique way of visual storytelling. However, having a library doesn’t replace the need for illustrators—it’s an evolving resource that requires ongoing development.

A Versatile Visual Language

We designed the characters and elements using simple shapes, blending perspectives with subtle metaphors to create visual interest, spark imagination, and evoke emotions. The library now includes over 250 scenery elements, allowing us to build dynamic scenes and easily adjust them as needed.

Creating custom illustrations has given Instabase a unique way of visual storytelling. However, having a library doesn’t replace the need for illustrators—it’s an evolving resource that requires ongoing development.