Reimagining Corporate Identity

Presentation Design

Aurora Brand Evolution was conceived to revitalize the visual and strategic identity of a longstanding enterprise. The project focused on fusing classic brand values with contemporary design trends, resulting in a dynamic and engaging corporate image.

Client

Quantum Tech Industries

Date

April 2024 - November 2025

Industry

Technology & Innovation

Scope of work

Mobile Design

Interaction

Overview

Problem

During this phase, our team conducted extensive market research and user interviews to understand both the legacy and future aspirations of Quantum Tech Industries. We embraced an iterative design process, integrating feedback from cross-functional workshops and prototyping sessions, which ultimately ensured that the new brand identity was both innovative and authentic.

Challange

The refreshed identity led to a 35% increase in brand engagement and significantly enhanced market perception. This transformation not only resonated with long-time customers but also attracted a new demographic, positioning Quantum Tech Industries as a market leader in innovation.

Solution

A Versatile Visual Language

We designed the characters and elements using simple shapes, blending perspectives with subtle metaphors to create visual interest, spark imagination, and evoke emotions. The library now includes over 250 scenery elements, allowing us to build dynamic scenes and easily adjust them as needed.

Creating custom illustrations has given Instabase a unique way of visual storytelling. However, having a library doesn’t replace the need for illustrators—it’s an evolving resource that requires ongoing development.

A Versatile Visual Language

We designed the characters and elements using simple shapes, blending perspectives with subtle metaphors to create visual interest, spark imagination, and evoke emotions. The library now includes over 250 scenery elements, allowing us to build dynamic scenes and easily adjust them as needed.

Creating custom illustrations has given Instabase a unique way of visual storytelling. However, having a library doesn’t replace the need for illustrators—it’s an evolving resource that requires ongoing development.

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